iHome Bluetooth Rechargeable Stereo Speaker Packaging

Case Study: Mini MAKER Stitchery Embroidery Kits Leisure Arts Role: VP, Design and Product Category: Embroidery / Needlecraft, Retail Partner Launch: 2018 The Brief Embroidery was having its moment. TikTok found it, Pinterest never let it go, and suddenly a craft your grandmother did in a rocking chair was cool again. Leisure Arts wanted in, but craft revivals are fickle. A beginner picks up a hoop, gets bored around skein four, and never touches thread again. The brief was

Something for the Heart & Soul Kent Area (OH) Chapter, The Links, Incorporated × AARP × American Heart Association × Live Nation Location: Blossom Music Center Role: Producer, Event Producer Category: Civic Wellness Activation, Concert Experience Production Launch: 2024 The Brief The Kent Area Chapter of The Links, Incorporated had a concert. Chicago and Earth, Wind & Fire, the Heart & Soul Tour, both bands on stage for the encore, the kind of night that sells itself. What i

iHome needed a freestanding floor display that could hold an entire holiday assortment, headphones in five finishes, wired and Bluetooth speakers, and a full accessory wall, without looking like a discount bin that wandered in from the wrong aisle. The unit had to read as a gift, not a clearance rack, while still doing the unglamorous work of housing forty plus SKUs in a footprint retailers would actually approve.

Civil rights don't defend themselves. Somebody has to make the flyer. Built the full campaign identity for this one, working as Creative Partner to SistersUnited4Reform and the National Coalition of 100 Black Women, Inc. on their September 2021 virtual town hall on the For the People Act. Marigold and black, a roster of some of the most decorated women leading Black sororities and civic organizations in the country, and a headline that does the one thing a headline for this t

iHome Portable Speakers | Apple Retail Packaging Design | Be Super Creative

Case Study: SÁFO Hair Care Brand System & Go-to-Market Development Location: Remote / National Retail & Wholesale Role: Creative Partner Category: Brand Identity, Product Line Development & Go-to-Market Strategy Launch: 2021 to 2023 The Brief The founder came to Be Super Creative asking for a label refresh. What she got, and what she kept coming back for, was a brand that could survive growth. The original packaging had two problems working against the founder at once: the la

Working session at the FUSE Spring 2025 Fellows convening, Kansas City.

Case Study: Faber-Castell and Leisure Arts (Comcast NBC) Craft Retail, Publishing, and Creative Education Role: VP Design and Product / Editor / Art Director (Faber-Castell); VP Design, PD, Global Sourcing / Editor / Art Director / Model (Leisure Arts) Category: Consumer Art Products and Instructional Publishing The Brief Most people do not think they are creative. They think creative is a talent you are issued at birth, like height or a good singing voice, and the rest of u

Smithsonian Lemelson Center for the Study of Invention and Innovation × Creativity for Kids® (Faber-Castell® USA) Role: VP, Product and Design Category: Museum Licensing / STEAM Retail Launch: 2016 The Brief The Lemelson Center built Spark!Lab to teach invention the way invention actually happens: messy, hands-on, occasionally smelling faintly of glue. The challenge on my desk was translating a physical museum floor at the National Museum of American History, complete with wo

life as a designer trains you to be exceptional.

TV20 Forty Forward Fellowship case study graphic — a youth broadcast training program in development at TV20 Cleveland, showing the CRA-aligned partnership framework and sponsor sequencing"

Keys to the City case study graphic showing Cleveland's CRA accountability dashboard, three structural failures, and platform rollout plan

How Be Super Creative built a unified visual system for a ten-city, ten-voice coalition campaign uniting BWHI, NCBW, and EBONY around Black women's health.

Case Study: Black Girls RUN! × AARP Drive to End Hunger 5K/10K Race Event Identity

Brand identity, illustrated landmarks, and a full route design system for the Newark Historical Renaissance Ride, a community cycling event celebrating Newark, New Jersey's Cherry Blossom season.

The Power of the Black Vote: NCBW & NAACP Town Hall Case Study | Be Super Creative

Case Study: Newark Historical Cherry Blossom Ride Newark Historical Renaissance Ride × Newark Foundry, Bird, The Yard, Together Fund Role: Event Producer, Creative Director, Designer Category: Illustration, Graphic Design, Copywriting Launch: 2022 The Brief Branch Brook Park has more cherry trees than DC, and almost nobody outside Newark knows it. The brief was to build an annual ride that treated the city itself as the exhibit, routing riders past the buildings that tell N

Healthy Roots Dolls Case Study | Manufacturing & Product Strategy | Delanie West

The Brief, Turning a Bike Ride Brand Into an Art Platform Newark Historical Renaissance Ride × 3rd Space Co-Working Role: Event Producer, Creative Director, Designer Category: Illustration, Graphic Design, Copywriting, Portrait Photography Direction Launch: July 24, 2019 The Brief By its third year, the Newark Historical Renaissance Ride had proven it could get people on bikes and past historic buildings. The next question was whether it could also get people into a room to t

Cursive Is a Superpower Now, and the National Archives Wants You Suzanne Isaacs, a community manager with the National Archives Catalog in Washington, D.C., called it plainly: "Reading cursive is a superpower." I read that headline expecting a stretch. Then I sat with it for a second and realized she's right. In a world fluent in memes, texts, and DMs, longhand has quietly become a dead language, and someone still has to translate it. The ask is straightforward. The National

How Hallmark Turned Christmas into a Commercial Tradition Hallmark played a significant role in the commercialization of Christmas by popul

Location: Newark, New Jersey | Role: Founder, Creative Director & Partnerships | Category: Community Brand / Cultural Event Design | Launch: Ongoing, seasonal rides The Brief There was no client on this one. There was a gap. Newark has the bones for a proper dandy ride, brownstones, cathedrals, tree-lined blocks that look like they were waiting for someone in a plaid three-piece suit to pedal past them. What it didn't have was the event. So the brief I wrote for myself was si

Magazine cover advocacy editorial. The Pandemic forced new ways of working, new collaborative ideas.

Ninety colors is not a product line, it's a taxonomy. Faber-Castell needed a retail system where packaging and display worked as one object, not two projects handed off in sequence, so the wall reads as gradient instead of clutter and the fixture does the selling before a shopper even picks up a marker.