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FUSE Executive Fellow: What Selling Products Taught Me About Fixing Housing Policy

Writer: Delanie West, MBA
Delanie West, MBA
Aug 25
1 min read

One year inside city government, applying the same playbook I built over 25 years in CPG. Now featured by FUSE alongside 24 other Executive Fellows doing this work in cities nationwide.


At the City of Cleveland, I led strategic recommendations aligning housing production with accessible financial services, building real pathways to homeownership for low to moderate-income residents. Categories don't grow on their own, in a portfolio or in a city. Someone has to build the case, the trust, and the go-to-market.


I've run that exact playbook across CPG, licensed IP, and now marketing and business development at TV20 Cleveland.


Read the full feature below.


FUSE Executive Fellow: What Selling Products Taught Me About Fixing Housing Policy
FUSE Executive Fellow: What Selling Products Taught Me About Fixing Housing Policy

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