super creative marketing strategies

Reading Between the Letters at the Kennedy Center

Written in stone. Spaced on purpose. When Trump’s name was added to the Kennedy Center under a blue tarp, the story was not just process or policy. It was design. Public architecture speaks before we read it. Typography shapes how legitimacy and legacy are framed. Same classical Roman lettering. Different spacing. Kennedy’s inscription is tightly tracked, cohesive, institutional. Trump’s is more widely spaced. The letters breathe. The name occupies more space. That choice mat

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Product to Policy: What CPG Taught Me About Civic Work

I've stepped back from CPG for now and into civic work. What’s surprised me most is how often I rely on the same discipline. In consumer products, everything begins with the user. You test, iterate, and ask one question over and over: Does this serve her? In civic systems, “her” is a resident — and the structures are more complex. But the principle holds. Behind every ordinance, permit, or process is a person trying to move something forward. My work has taught me to resist b

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