super creative marketing strategies

iHome needed a freestanding floor display that could hold an entire holiday assortment, headphones in five finishes, wired and Bluetooth speakers, and a full accessory wall, without looking like a discount bin that wandered in from the wrong aisle. The unit had to read as a gift, not a clearance rack, while still doing the unglamorous work of housing forty plus SKUs in a footprint retailers would actually approve.

iHome Portable Speakers | Apple Retail Packaging Design | Be Super Creative

Working session at the FUSE Spring 2025 Fellows convening, Kansas City.

TV20 Forty Forward Fellowship case study graphic — a youth broadcast training program in development at TV20 Cleveland, showing the CRA-aligned partnership framework and sponsor sequencing"

How Be Super Creative built a unified visual system for a ten-city, ten-voice coalition campaign uniting BWHI, NCBW, and EBONY around Black women's health.

Brand identity, illustrated landmarks, and a full route design system for the Newark Historical Renaissance Ride, a community cycling event celebrating Newark, New Jersey's Cherry Blossom season.

How Hallmark Turned Christmas into a Commercial Tradition Hallmark played a significant role in the commercialization of Christmas by popul

Ninety colors is not a product line, it's a taxonomy. Faber-Castell needed a retail system where packaging and display worked as one object, not two projects handed off in sequence, so the wall reads as gradient instead of clutter and the fixture does the selling before a shopper even picks up a marker.