super creative marketing strategies

Three Pens and the Invisible Architecture of Policy

Design is not what you see. It is what survives regulation. The three pens from Staedtler, Faber-Castell, and Kuretake ZIG appear simple, yet each represents a highly regulated system I helped lead as President of Global Product Development and Design, Innovation, and Sourcing for each brand. Behind any writing pen is a complex chain of safety standards, compliance reviews, sourcing decisions, intellectual property approvals, and cross border regulatory hurdles. That same dis

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Reading Between the Letters at the Kennedy Center

Written in stone. Spaced on purpose. When Trump’s name was added to the Kennedy Center under a blue tarp, the story was not just process or policy. It was design. Public architecture speaks before we read it. Typography shapes how legitimacy and legacy are framed. Same classical Roman lettering. Different spacing. Kennedy’s inscription is tightly tracked, cohesive, institutional. Trump’s is more widely spaced. The letters breathe. The name occupies more space. That choice mat

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Outgrowing the Toy Box: Beyond the Toy Fair, Beyond the Limits

The Toy Industry taught me how to create, adapt, and innovate—but real growth comes from knowing when to step beyond the familiar and build something bigger. Scrolling through all the Toy Fair posts this week takes me back to where it all began. My first official day of work wasn’t in an office—it was on the floor of Toy Fair at the Javits Center. No desk, no onboarding—just a directive: walk the floor, observe, absorb. The toy industry is an easy place to get comfortable, co

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