super creative marketing strategies

iHome needed a freestanding floor display that could hold an entire holiday assortment, headphones in five finishes, wired and Bluetooth speakers, and a full accessory wall, without looking like a discount bin that wandered in from the wrong aisle. The unit had to read as a gift, not a clearance rack, while still doing the unglamorous work of housing forty plus SKUs in a footprint retailers would actually approve.

Ninety colors is not a product line, it's a taxonomy. Faber-Castell needed a retail system where packaging and display worked as one object, not two projects handed off in sequence, so the wall reads as gradient instead of clutter and the fixture does the selling before a shopper even picks up a marker.