super creative marketing strategies

Design is not what you see. It is what survives regulation. The three pens from Staedtler, Faber-Castell, and Kuretake ZIG appear simple, yet each represents a highly regulated system I helped lead as President of Global Product Development and Design, Innovation, and Sourcing for each brand. Behind any writing pen is a complex chain of safety standards, compliance reviews, sourcing decisions, intellectual property approvals, and cross border regulatory hurdles. That same dis

I've stepped back from CPG for now and into civic work. What’s surprised me most is how often I rely on the same discipline. In consumer products, everything begins with the user. You test, iterate, and ask one question over and over: Does this serve her? In civic systems, “her” is a resident — and the structures are more complex. But the principle holds. Behind every ordinance, permit, or process is a person trying to move something forward. My work has taught me to resist b

As cities across the country invest in financial tools and affordable housing programs, a critical question remains: Are the people who need them most actually aware of them—and do they trust the systems offering them? This is where civic marketing  comes in. Unlike traditional government communication, civic marketing is strategic, two-way, and deeply community-centered. It's not about pushing out information—it's about building trust , humanizing systems , and positioning p

In today’s competitive market, customers want to feel valued and understood. Talk to them nice!

AI is transforming marketing. With generative tools, marketers can create personalized content quickly.

How Hallmark Turned Christmas into a Commercial Tradition Hallmark played a significant role in the commercialization of Christmas by popul

As we step into 2025, the marketing world continues to evolve rapidly. Staying ahead means understanding the trends shaping the industry....

oLoMo is a marketing strategy that integrates social media, local engagement, and mobile technology.

In today’s competitive landscape, having a polished resume is essential—but it’s not enough. Resumes offer a snapshot of your work experienc

"Explore how the shift from traditional to digital communication is shaping the way we connect across generations"

Personal Style vs. Visual Flavor: How Fashion and Culinary Styling Are More Alike Than You Think.

Ace the Know, Like, Trust Factor: How Your Marketing Efforts Can Get a High Return on a Low Budget

The Transformative Power of Storytelling in Branding No. #16

As digital advertisers wave goodbye to cookies, Geo-Contextual Targeting is stepping up as the smart, sensitive way to reach audiences....