super creative marketing strategies

iHome needed a freestanding floor display that could hold an entire holiday assortment, headphones in five finishes, wired and Bluetooth speakers, and a full accessory wall, without looking like a discount bin that wandered in from the wrong aisle. The unit had to read as a gift, not a clearance rack, while still doing the unglamorous work of housing forty plus SKUs in a footprint retailers would actually approve.

How Be Super Creative built a unified visual system for a ten-city, ten-voice coalition campaign uniting BWHI, NCBW, and EBONY around Black women's health.

Case Study: Black Girls RUN! × AARP Drive to End Hunger 5K/10K Race Event Identity

Brand identity, illustrated landmarks, and a full route design system for the Newark Historical Renaissance Ride, a community cycling event celebrating Newark, New Jersey's Cherry Blossom season.

How Hallmark Turned Christmas into a Commercial Tradition Hallmark played a significant role in the commercialization of Christmas by popul