super creative marketing strategies

As cities across the country invest in financial tools and affordable housing programs, a critical question remains: Are the people who need them most actually aware of them—and do they trust the systems offering them? This is where civic marketing  comes in. Unlike traditional government communication, civic marketing is strategic, two-way, and deeply community-centered. It's not about pushing out information—it's about building trust , humanizing systems , and positioning p

A short reflection on how exposure shapes expectations and why “better” can feel threatening inside systems built around scarcity. This is as much a policy design question as it is a human one. Read it on Linkedin