super creative marketing strategies

I've stepped back from CPG for now and into civic work. What’s surprised me most is how often I rely on the same discipline. In consumer products, everything begins with the user. You test, iterate, and ask one question over and over: Does this serve her? In civic systems, “her” is a resident — and the structures are more complex. But the principle holds. Behind every ordinance, permit, or process is a person trying to move something forward. My work has taught me to resist b

Exploring the Origins and Evolution of SoLoMo Marketing