super creative marketing strategies

I've stepped back from CPG for now and into civic work. What’s surprised me most is how often I rely on the same discipline. In consumer products, everything begins with the user. You test, iterate, and ask one question over and over: Does this serve her? In civic systems, “her” is a resident — and the structures are more complex. But the principle holds. Behind every ordinance, permit, or process is a person trying to move something forward. My work has taught me to resist b

As we step into 2025, the marketing world continues to evolve rapidly. Staying ahead means understanding the trends shaping the industry....

"Explore how the shift from traditional to digital communication is shaping the way we connect across generations"

As digital advertisers wave goodbye to cookies, Geo-Contextual Targeting is stepping up as the smart, sensitive way to reach audiences....